INTRODUCTION
Birla Cellulose
“Birla Cellulose” is the umbrella brand for Aaditya Birla Group’s Cellulosic fibre offerings with “Birla Viscose”, “Birla Modal” and “Birla Excel” as sub brands. The Birla Cellulose brand promises a quality product backed with state-of-the-art manufacturing plants and world class systems run by highly skilled manpower.
One of the largest global producers of Viscose Staple Fibre-Aditya Birla Group enjoys a lion’s share of the world market. The fibre units are in India, Thaliland, Indonesia, China and the pulp plants are in India and Canada. Birla Viscose from India, is globally the only viscose fibre manufactured through a patented and unique “Heavy Metal Free” process, which ensures an ecofriendlier product.
Modal
Innovations in viscose have focussed on new generation fibres to accentuate its brilliant lustre, soft feel and excellent drape whilst also improving its utility performance. Modal is the second-generation viscose fibre, which fulfills the age-old demand of a combination of looks with brains and of aesthetics with performance.
Modal as defined by the International Bureau for the Standardization of Man Made Fibres (BISFA) is a distinct viscose fibre genre, which has a higher Wet Modulus and satisfies a minimum value of tenacity in the wet stage at 5% elongation.
